We have fixed cooperation agreements with Visit Greenland (Greenland’s Tourism Board), which works with the same aim as Air Greenland, namely to bring more tourists to Greenland. We cooperate on, among other things, joint PR efforts for the purposes of creating international awareness of Greenland as a holiday destination. We are also cooperating on a joint newsletter targeted at international markets, which falls in line with our business goals and it benefits Greenlandic society and the tourism industry.
As Nanoq sponsor of the Arctic Winter Games 2016 and as the main sponsor of the Arctic Circle Race, we are really proud to be involved, to promote voluntariness and develop talents that can put Greenland on the map in international contexts. Via Ilik we also support grassroots sport in Greenland, because sport works with some healthy values and focuses on young people in particular. Therefore, physical education and sport go well with our CSR policy, which focuses precisely on the development and education of young people.
Arctic Circle Race
We have been a sponsor of the Arctic Circle Race since 1997, when the cross-country ski race was held for the first time. Together with the organisers in Sisimiut, we safely bring runners to the town, just as we solve various practical tasks.
Arctic Winter Games 2016
From 6-12 March 2016, the AWG came to Nuuk and was one of the biggest events in the history of Greenland. Air Greenland helped make this possible through our Nanoq sponsorship.
As the main sponsor of KNQK (dog sled race), Akisuanerit Festival (music festival) and cultural sponsor for Katuaq (Katuaq Culture Centre in Nuuk), which organises various cultural events in cooperation with local cultural operators, we contribute to many artists and cultural personalities being able to appear in Greenland. Through time we have also supported a series of cultural projects, typically cultural events that have a certain breadth and attract a larger audience.