After 15 years with the same uniform design, Air Greenland is now introducing a new and modern uniform collection for three of the company’s key professional groups: cabin crew, pilots, and check-in staff.

Starting today, Monday, June 2, employees will be wearing the new uniforms, whose colors clearly reflect Air Greenland’s iconic red visual identity and are tailored to the versatile everyday tasks these roles involve. The uniform design also includes subtle details that highlight the company’s strong ties to and connection with Greenlandic society.

The launch of the new uniforms coincides with Air Greenland entering the busiest travel period of the year – the summer season, when both residents and tourists travel the most. The uniforms also mark the beginning of a new era for the national airline, following the opening of the first of three new airports in the country.

“We are heading into a historic summer season with a new schedule and a changed competitive landscape. That’s why it’s crucial that we deliver a strong and cohesive travel experience – from the first interaction at the airport to arrival in or from Greenland,” says Air Greenland Group CEO Jacob Nitter Sørensen, and continues:

“The uniforms not only show who we are but also how we welcome our passengers – with heartfelt joy in reunion, a service-first approach, and safety always as our core principle. All of this is tied to our role as the national airline, carrying out an essential societal task of ensuring mobility and accessibility in, to, and from Greenland.”

The uniform collection was developed in collaboration with staff groups and their managers at the stations, the chief pilots of the A330 and Dash-8 fleets, and the head of cabin crew. These are the people who best understand the diverse conditions they work under, which is why functionality and flexibility were top priorities. So explains Cabin Manager Mette Steenholdt, a member of the uniform committee.

“The uniforms for the flight crews must allow freedom of movement and be suitable for layering, so they adapt to changing conditions both inside and outside the cabin, throughout all seasons. We also placed great emphasis on gender flexibility, allowing employees to freely choose between the male or female version – without compromising the unified look,” says Mette Steenholdt.

The uniform project has taken several years from initial decision to finished collection. The person leading the journey from idea to reality is Air Greenland’s Head of Marketing, Katja Vahl, who is both proud and relieved to have reached this major milestone.

“There have been many opinions and preferences to consider throughout the process. But the most important goal was to unite the professional groups in one strong expression – whether you meet us in the air, at the gate, or on the tarmac – without compromising our brand identity,” says Katja Vahl.
“We’ve also been very aware of the competition we face, and it’s been important to show that we are Air Greenland – the red airline, rooted in Greenland and with our heart in our culture. I believe we’ve succeeded in that.”

The uniform process is complete, but uniforms for all Air Greenland employees are on their way.

“The outdoor collection includes both a winter and summer parka, with unique details that we will reveal when it launches later this summer. I’m excited, and I can reveal that it has been developed in close collaboration with a Greenlandic partner who knows the climate we live in – tailored to the activities of the high summer and the snowstorms of winter,” concludes Katja Vahl.

• Dotted buttons – a subtle and exclusive reference to Air Greenland’s visual identity
• Ties and scarves – designed in collaboration with Studio Tobias in two versions: red with grey dots and grey with red
• New dress – combines modern tailoring and Greenlandic elegance with fine red detailing
• Wrist warmers – hand-knitted in Greenland, inspired by the national costume and made for our climate

Signature jacket – iconic style with a focus on function:
Air Greenland’s red jacket is a striking element of the uniform and a clear expression of our visual identity.
It is tailored for a professional, clean-cut look and combines comfort with functionality. The jacket provides both warmth and freedom of movement – whether you work in the cabin or on the ground.
A strong design that unites practical features with pride and quality, carrying the spirit of Air Greenland in every stitch.

The new wings – a strong symbol of who we are:
As an essential part of the new uniform, we wanted to redesign the most iconic symbol of our flying staff: the wing.

Three design proposals were developed, inspired by birds with strong symbolism in Greenland and in our history as a company: the raven, the tern, and the eagle.
The proposals were presented to staff groups – and the choice was clear: the eagle wing.

The eagle represents leadership, authority, and perspective. It soars high and sees far – just like our employees in the air and on the ground.
The wing’s design expresses strength, calm, and professionalism, and serves as a shared visual signal of who we are – and where we are going. It is also a symbol of community, trust, and responsibility.